Professional marketing of your home is the most important step leading to the successful sale of your home.
Both Lillian and Dick have unique backgrounds in advertising, journalism and public relations that enable them to plan and execute a tailored marketing plan to bring your home to the attention of well qualified and eager buyers.
Lillian’s background with Batten, Barton, Durstine and Osborn (BBDO), a major advertising agency, gives her a unique set of skills which she applies in the planning and implementation of each marketing plan. Dick majored in journalism and worked for newspapers and radio and television stations in Boston, Massachusetts, and Albany, New York. His broad media experience is also brought to play in individual marketing plans.
The success of our marketing is due to a rather diverse and well-honed plan. It includes such proven elements as direct mail, print marketing and frequent contact with other successful Realtors. In recent years it has evolved to include cutting edge technology that provides exposure to Buyers throughout much of the world. That is why we are known as “The Local Experts with a Global Exposure.” Social media also plays a role in our multi-faceted marketing.
Highlights of Our Marketing Plan
We engage outstanding professional real estate photographers to photograph your home and to shoot a virtual tour that demonstrates the very best features of your home and the local community.
- We work with professional designers and printers to create a first class property brochure.
- We arrange to place the listing of your home on the Multiple Listing Service (MLS).
- We arrange to place the listing of your home on a variety of the most viewed websites, including our own proprietary website and that of the vast global network of our parent RE/MAX Corporate Headquarters.
- We send a Jumbo Size “Just Listed” high quality mailing piece to the neighborhood to let your neighbors know that your house is for sale.
- We send an email “E-blast” to a comprehensive list of Realtors who focus on homes in your area and price range.
- We broadcast the availability of your home at various Realtor meetings in Scottsdale, Carefree and Cave Creek.
- We maintain contact with a network of Realtors to keep them advised as to the desirability and availability of your home.
- We arrange to place your home on a Realtor tour as appropriate.
- We launch a print media campaign which includes local, national and international outlets, if appropriate.
